{"id":5098,"date":"2020-10-28T11:12:48","date_gmt":"2020-10-27T23:12:48","guid":{"rendered":"https:\/\/kinetics.co.nz\/?p=5098"},"modified":"2020-10-28T11:12:48","modified_gmt":"2020-10-27T23:12:48","slug":"when-imitation-isnt-flattery","status":"publish","type":"post","link":"https:\/\/new.kinetics.co.nz\/?p=5098","title":{"rendered":"When imitation isn\u2019t flattery!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]According to CheckPoint, Microsoft is THE most imitated brand on the internet.<\/p>\n<p>We all know that criminals like to pretend to be Microsoft for their phishing attempts, and in the last quarter, misuse of the Microsoft brand for this jumped dramatically \u2013 19% of all brand attempts are pretending to be from Microsoft. Second place is DHL at 9%.<\/p>\n<p>Its clearly the impact of working from home, and taking advantage of people\u2019s changed work practices as well as their increased vulnerability from working a little in isolation.<\/p>\n<p><strong>Top phishing brands in Q3 2020<\/strong><\/p>\n<p>The top brands are ranked by their overall appearance in brand phishing attempts:<\/p>\n<ol class=\"ili-indent\">\n<li>Microsoft (related to 19% of all brand phishing attempts globally)<\/li>\n<li>DHL (9%)<\/li>\n<li>Google (9%)<\/li>\n<li>PayPal (6%)<\/li>\n<li>Netflix (6%)<\/li>\n<li>Facebook (5%)<\/li>\n<li>Apple (5%)<\/li>\n<li>Whatsapp (5%)<\/li>\n<li>Amazon (4%)<\/li>\n<li>Instagram (4%)<\/li>\n<\/ol>\n<p>Stay safe &#8211; please keep warning your colleagues, boosting awareness and using tools like ]<a href=\"http:\/\/kinetics.co.nz\/kare-for-security-s1\/\" target=\"_blank\" rel=\"noopener\">KARE for Security<\/a>\u00a0 with advanced threat protection.<\/p>\n<p>Refer <a href=\"https:\/\/www.checkpoint.com\/press\/2020\/microsoft-is-most-imitated-brand-for-phishing-attempts-in-q3-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.checkpoint.com\/press\/2020\/microsoft-is-most-imitated-brand-for-phishing-attempts-in-q3-2020\/<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to CheckPoint, Microsoft is THE most imitated brand on the internet. We all know that criminals like to pretend to be Microsoft for their phishing attempts, and in the last quarter, misuse of the Microsoft brand for this jumped dramatically \u2013 19% of all brand attempts are pretending to be from Microsoft. Second place [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"According to CheckPoint, Microsoft is THE most imitated brand on the internet.\n\nWe all know that criminals like to pretend to be Microsoft for their phishing attempts, and in the last quarter, misuse of the Microsoft brand for this jumped dramatically \u2013 19% of all brand attempts are pretending to be from Microsoft. Second place is DHL at 9%.\n\nIts clearly the impact of working from home, and taking advantage of people\u2019s changed work practices as well as their increased vulnerability from working a little in isolation.\n\n<strong>[wow_colorme]Top phishing brands in Q3 2020[\/wow_colorme]<\/strong>\n\nThe top brands are ranked by their overall appearance in brand phishing attempts:\n<ol class=\"ili-indent\">\n \t<li>Microsoft (related to 19% of all brand phishing attempts globally)<\/li>\n \t<li>DHL (9%)<\/li>\n \t<li>Google (9%)<\/li>\n \t<li>PayPal (6%)<\/li>\n \t<li>Netflix (6%)<\/li>\n \t<li>Facebook (5%)<\/li>\n \t<li>Apple (5%)<\/li>\n \t<li>Whatsapp (5%)<\/li>\n \t<li>Amazon (4%)<\/li>\n \t<li>Instagram (4%)<\/li>\n<\/ol>\nStay safe - please keep warning your colleagues, boosting awareness and using tools like [wow_colorme]<a href=\"http:\/\/kinetics.co.nz\/kare-for-security\/\" target=\"_blank\" rel=\"noopener\">KARE for Security<\/a> [\/wow_colorme] with advanced threat protection.\n\nRefer[wow_colorme]\u00a0<a href=\"https:\/\/www.checkpoint.com\/press\/2020\/microsoft-is-most-imitated-brand-for-phishing-attempts-in-q3-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.checkpoint.com\/press\/2020\/microsoft-is-most-imitated-brand-for-phishing-attempts-in-q3-2020\/<\/a>[\/wow_colorme]","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/5098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5098"}],"version-history":[{"count":0,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/5098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}