[et_pb_section fb_built="1" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row column_structure="2_5,3_5" _builder_version="4.27.4" _module_preset="default" background_image="https:\/\/new.kinetics.co.nz\/wp-content\/uploads\/2025\/12\/DMARC-Robot-450.png" background_size="stretch" border_radii="on|20px|20px|20px|20px" border_width_all="2px" border_color_all="#222222" box_shadow_style="preset1" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="2_5" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.27.4" _module_preset="default" text_text_color="#FFFFFF" header_2_text_color="#FFFFFF" background_color="rgba(34,34,34,0.29)" custom_margin="50px|20px|20px|20px|false|false" custom_padding="10px|20px|10px|20px|false|false" border_radii="on|10px|10px|10px|10px" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n
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DMARC stands for Domain-based Message Authentication, Reporting, and Conformance.<\/strong><\/p>\n It’s an email authentication protocol that helps protect your domain from being used in email spoofing, phishing attacks, and other cyber threats.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n DMARC works like caller ID for your company’s email. It helps email providers verify that messages claiming to come from your domain are genuinely from approved systems \u2013 not scammers impersonating you. When a message can’t be verified, DMARC tells the provider what to do: quarantine it, reject it, or let it through with monitoring.<\/p>\n This reduces phishing attacks and brand impersonation, helping your customers and partners trust your communications.<\/p>\n Without DMARC, fraudsters can easily send emails that appear to come from your organisation \u2013 damaging your reputation, scamming your customers, and undermining trust in your legitimate communications.<\/p>\n Kinetics has worked with Sendmarc and are continuing our partnership to help New Zealand organisations reduce email fraud and protect their brands. Part of doing that well is staying on top of changes to industry standards.<\/p>\n One of the biggest updates on the horizon is DMARCbis<\/a><\/span>, sometimes described as \u201cDMARC 2.0.\u201d It is a refresh of the DMARC standard<\/a><\/span> being developed through the Internet Engineering Task Force (IETF).<\/p>\nU<\/span>nderstanding DMARC: Caller ID for Your Email<\/h2>\n
Kinetics and Sendmarc are keeping Kiwi organisations protected as DMARC evolves<\/span><\/h2>\n
What’s Changing: DMARCbis Explained<\/h2>\n