{"id":12499,"date":"2024-09-13T13:07:04","date_gmt":"2024-09-13T01:07:04","guid":{"rendered":"https:\/\/kinetics.co.nz\/?p=12499"},"modified":"2024-09-13T13:07:04","modified_gmt":"2024-09-13T01:07:04","slug":"what-is-malvertising","status":"publish","type":"post","link":"https:\/\/new.kinetics.co.nz\/?p=12499","title":{"rendered":"What is Malvertising?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2><strong>Malvertising is appearing more frequently on search engines.<\/strong><\/h2>\n<p>More people are starting to experience frustration with search engines, partly due to occasional inaccuracies in AI-driven overlays and an excess of advertisements.<\/p>\n<p>Another emerging concern is \u201cmalvertising\u201d or malicious advertising, which, according to CNBC, saw a 42% month-over-month increase last fall.<\/p>\n<h3><strong>What exactly is malvertising?<\/strong><\/h3>\n<p>Malvertising occurs when cybercriminals use ads to conduct phishing attacks or install malware. <a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2024\/02\/malvertising-this-cyberthreat-isnt-on-the-dark-web-its-on-google\">These ads resemble legitimate ones<\/a>, showing up during searches or while reading online content, often mimicking well-known brands such as Amazon.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;\/wp-content\/uploads\/2024\/09\/HackerWarning.jpeg&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;HackerWarning&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p>J\u00e9r\u00f4me Segura, Malwarebytes\u2019 senior director of research, stated that these attacks do not only target consumers but also corporate employees. In one case, employees were deceived into clicking a link to a phishing page disguised with a minor spelling error.<\/p>\n<p><a href=\"https:\/\/www.kaspersky.com\/resource-center\/threats\/adware\">Malvertising differs from adware<\/a>, which merely displays unwanted advertisements, including annoying pop-ups, on your device.<\/p>\n<h3><strong>Why has it become prevalent now?<\/strong><\/h3>\n<p>Search engines are heavily trusted and frequently used, making them prime targets for cyber criminals seeking victims. Furthermore, <a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2024\/02\/malvertising-this-cyberthreat-isnt-on-the-dark-web-its-on-google\">Malwarebytes reports<\/a> that hackers lost a popular method when <a href=\"https:\/\/www.theverge.com\/2022\/7\/22\/23274905\/microsoft-office-block-macros-security-malware-default-warning\">Microsoft started blocking embedded Office macros<\/a>, which previously enabled malware programs to be secretly downloaded with files.<\/p>\n<h3><strong>How can you protect yourself?<\/strong><\/h3>\n<p>Avoiding malicious ads can be challenging due to the high volume and constant changes across websites. Services such as Kinetics KARE are effective as they keep your software and browsers updated, and deploy EDR tools and ad blockers.<\/p>\n<p>Additionally, refraining from clicking \u201csponsored ads\u201d can offer obvious protection, as these ads are often irrelevant to search queries. If interested in a company, it\u2019s safer to visit their official website directly. If you do click on an advertisement, always verify the URL to ensure it leads to the intended site and is not a cleverly disguised fake.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Refer: <\/strong><\/h3>\n<p><a href=\"https:\/\/www.malwarebytes.com\/blog\/news\/2024\/02\/malvertising-this-cyberthreat-isnt-on-the-dark-web-its-on-google\">https:\/\/www.malwarebytes.com\/blog\/news\/2024\/02\/malvertising-this-cyberthreat-isnt-on-the-dark-web-its-on-google<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Malvertising is appearing more frequently on search engines. More people are starting to experience frustration with search engines, partly due to occasional inaccuracies in AI-driven overlays and an excess of advertisements. Another emerging concern is \u201cmalvertising\u201d or malicious advertising, which, according to CNBC, saw a 42% month-over-month increase last fall. What exactly is malvertising? Malvertising [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-security"],"_links":{"self":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/12499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12499"}],"version-history":[{"count":0,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/12499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.kinetics.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}