[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
For years we’ve told you that you can’t believe every email you read.<\/p>\n
Deepfake is the term for when a picture, video or audio file is altered to put a different person into the content, generally with illict intent.\u00a0 This isn’t where you change a picture by placing the face of one of your friends on someone else’s body in a fairly obvious and normally humorous manner.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Instead, it’s where an image or audio track is deliberately manipulated to decieve. The use of Deep AI learning tools make it much easier for almost anyone to access the technology and invent a story.<\/p>\n
Examples include politics, although these images of the former US President are pretty obviously fake – AI-generated images of Donald Trump arrest reveal scary future – NZ Herald <\/a>\u00a0or simply fun – Examples of Deepfake Technology That Didn\u2019t Look Very Fake (inspiredelearning.com)<\/a>.\u00a0 Some of the most alarming uses are extortion and there have been recent cases involving pornography<\/p>\n Tools like Reface and Deepswap, FakeApp and so one make it fairly easy for anyone to create these items.\u00a0<\/span><\/p>\n At this time, all of the tools we have seen are limited to creating files, rather than faking content in realtime.\u00a0 That means that person you are talking to in a video call almost certainly is genuine, but who knows how long it will take before the technology allows real-time content faking?<\/p>\n The real concern for business is being scammed.\u00a0 \u00a0Can you trust that the person you are seeing or hearing on your screen is really them?\u00a0 Can you be confident in any instructions from such a call, knowing they are legitimate?<\/strong><\/p>\n The technology is imperfect and the clues to look for include lighting changes, unuusal facial expressions or freezing, poor lip-syncing and so on.\u00a0 But as with the phishing emails, we will see that the fakes become harder and harder to spot.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/youtu.be\/yaq4sWFvnAY” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Deepfake : “Nixon moonlanding disaster”<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/oxXpB9pSETo” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Deepfake : Is this Morgan Freeman?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n There are tools to help detect fakes, like the ‘Microsoft Video Authenticator’<\/a> that debuted just before the last US election (an obvious catalyst for this technology) but remember that, unfortunately, the very tools that detect scams can be re-used to create them.<\/span><\/p>\n